/ 01 · origin story
A friend texted me asking how to make a website.
Wix? GoDaddy? Canva? He needed something to put on his business cards. I said "lemme get to work real quick." That was a lie — it took a lot longer than that. But I built something good.
/ 02 · how it started
The conversation that started all of this.
Hey, man. What's the best way to create a website? Canva? Godaddy? Wix?
What you trying to build?
A website for my business. I want people to be able schedule services on there. And have my chime and phone to make payment.
You need to have a domain name, which is like 10 per year...
So you just want a website with contact page and schedule?
Yeah, basically. But I wanna have a website to put on my cards.
Lemme get to work real quick
— Roddy, mobile mechanic, Bowling Green KY
/ 03 · what happened next
I built the site. Then I kept going.
Step 01
Built the site.
Roddy had a domain and a booking page within a day. Something to put on his cards. Mission accomplished.
Step 02
Then the intake form.
He was still missing calls. So I built a QR intake form — customer fills it out while Roddy is under someone's hood. No more phone tag.
Step 03
Then the job board.
Intakes were piling up. He needed to track what was pending, what was dispatched, what was done. Five states on a board. Color-coded. Readable in a parking lot.
Step 04
Then the invoicing.
He was chasing payment for weeks after the work was done. Built automatic Stripe invoicing — mark the job complete, invoice fires, money hits his bank.
Result
By the time I stopped, I'd built a dispatch system.
Not for Jobber's ideal customer profile. Not for a franchise HVAC operation with 40 trucks. For one guy, Roddy, doing the work himself and trying not to drown in admin.
/ 04 · the problem
The existing tools cost more than a solo operator's profit margin.
Jobber Core
$49
Housecall Pro
$79
ServiceTitan
$245
That's insane for a one-person shop.
Those tools are built for operations with 10+ trucks, a dispatcher, and an office manager. The solo mechanic, plumber, or HVAC tech gets the same bloated interface at the same enterprise price. Then they wonder why the adoption rate is miserable.
/ 05 · what we won't do
The rules we built this around.
01
Your data is yours.
Export it anytime. We delete it when you cancel. We don't sell it, don't train on it, and don't hand it to an AI company.
02
Two tiers. Honest math.
No enterprise upsell. No locked features. Free with 1.1% on transactions, or Pro at $39/mo (or $365/yr — a dollar a day) with 0.75%. Use the platform; the platform earns when you do.
03
The field comes first.
Every screen is built for one thumb, direct sunlight, and a phone mounted in a truck. If it doesn't work in a garage, it doesn't ship.
04
We don't compete with you.
No marketplace, no customer acquisition layer, no race-to-the-bottom lead exchange. Your customers are yours.
/ 06 · built for you
Built for the next Roddy.
If you do the work yourself and you're drowning in admin — missed calls, chased invoices, jobs tracked in a notes app — this is for you. Five minutes from now you can have a job board.